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Cheap Prices Attract Problematic Customers (And Other Expensive Lessons)

  • Writer: Juanita Fouche
    Juanita Fouche
  • 3 days ago
  • 1 min read

Because the price you set teaches people how to treat you.

Cheap isn’t wrong. Cheap is specific. Problems start when people ask for luxury outcomes at bargain inputs —and then act surprised when the result looks… unfinished. Because here’s the part nobody likes to say out loud: the price you set teaches people how to treat you.


There’s a quiet cosmic joke in business: the clients who pay the least often cost you the most.


They cost you: time, sanity, sleep, and occasionally… therapy.

Cheap prices don’t just attract bargain hunters. They attract people who haven’t yet learned how to value anything —including themselves. And that’s not a character flaw. It’s a developmental stage.

Pricing is not just an economic choice. It’s a boundary. A declaration. A vibration.

You’re not charging for the work —you’re charging to signal how the work should be received. Raise your prices and notice what changes.


  • Emails arrive clearer.

  • Boundaries are respected.

  • Meetings start on time.


Not because you became better overnight —but because the signal got louder. Money is emotional. Pricing is psychological. Value is relational. And the clients who truly value you?

They don’t flinch. They don’t negotiate your worth. They lean in.


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